Identifies and reviews the 10 principles of successful coaching. Reflecting the core attributes and practices of the best coaches in the world in all sports, the principles provide the philosophical foundation for being an effective coach at all times. The video is appropriate for all coaches at all levels of competition—particularly individuals who are just beginning their coaching career. Covers professional learning and growth, creating self-belief in the athlete, how to develop self-discipline and self-responsibility in the athlete. Explains what a leader and a mentor is, provides fundamentals of coach-athlete communication, and describes teaching for independence—not dependence.