The steps that coaches can take to teach, set, and hold their athletes to higher standards than being victorious in the athletic arena. This video, a volume in the NAIA’s “Champions of Character Video Series”, provides an application model for coaches that will enable them to consciously, purposely, and consistently teach character on a daily basis during their team’s practices and games. Among the topics covered are: Character and sport-related beliefs, why and how coaches should act with regard to developing character, choosing character themes, turning a belief into a behavior, teaching a specific value, and more.